Give Buyers the Bedroom They Always Dreamed Of

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By Candy Wright, Guest Contributor Bedrooms are a vital area to stage in a property that potential buyers can make an instant connection with. A good first impression could help encourage them to purchase the property and make this bedroom of their dreams a reality. There is so much that you can do with the [...]

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Quick Ways to Create Shade

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Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart ideas to create shade in the yard: “Quick Ways to Make Some Shade, but Don’t Forget [...]

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5 Deck Makeover Projects Under $300

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Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects Under $300.” It’s one of five free articles now available in the “Livin’ Large in the [...]

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Mudrooms: Should You Stage One in Your Listing?

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By Melissa Dittmann Tracey, REALTOR(R) Magazine Given the harsh winter across the country this year, more home buyers may have added a mudroom to their wish-lists. Could staging one in your listing win over more buyers’ hearts? The home owner may already have the perfect space carved out for one. If that’s the case, all [...]

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Can You Squeeze an Outdoor Retreat onto a Small Lot?

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By Melissa Dittmann Tracey, REALTOR® Magazine Builders increasingly are squeezing large, luxurious homes on smaller lots, at a time when home owners and home buyers say they crave outdoor retreats. While home owners and buyers say they want outdoor space, they also are motivated by the perk of less lawn maintenance, which smaller lots offer. Also, [...]

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Pick a Perfect Paint Palette

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Just about every seller’s willing to throw a new coat of paint on the walls to attract buyers. But it’s got to be the right paint color to capture buyers’ attention. Lend a hand by branding, printing, and hand delivering a free article from the REALTOR® Content Resource: “How to Pick Paint Colors.” It’s one [...]

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3 Myths About Home Staging

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By Audra Slinkey, Home Staging Resource There’s been a lot of talk about staging a home to sell these days because for the first time in a long time, sellers are getting above asking price offers! Making the most money on the sale of the house is the name of the game, and the agents [...]

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Outdoor Cooking Buyer’s Guide

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Want to make sellers’ home the one buyers remember — and drool over? Brand, print, and hand-deliver five free articles from the REALTOR® Content Resource to help sellers create a deliciously enticing outdoor cooking station, starting with: “Outdoor Appliance Buying Guide: Specialty Items.” It’s one of five free articles now available in the May “Outdoor [...]

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YPN in Washington: #RPCTE Recap

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Rob Reuter By Rob Reuter, YPN Manager YPN members from across the country converged on the nation’s capital May 12-17 to attend the 2014 REALTOR® Party Convention & Trade Expo (#RPCTE) where thousands of REALTORS® annually meet to address the most recent issues facing the real estate industry. Over the last five years, the number [...]

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Marketing to Expired Listings

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Brandon Doyle By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is nothing we can do to stop them, what we can do is make sure [...]

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