One Indispensable Habit to Help Standout

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Lee Davenport By Lee Davenport As a young real estate pro, you may be stumped on how you can standout in a sea of agents, particularly when some of those agents have more than 30 years of sales experience. Unfortunately, as a broker and trainer, I have witnessed younger agents, whether new to real estate [...]

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The Room Millennials Say Is Essential – and Why You Should Stage It

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By Melissa Dittmann Tracey, REALTOR® Magazine Millennials may be willing to sacrifice extra square footage in a home and even features like an outdoor kitchens or two-story foyer. But there’s one thing they say they aren’t willing to sacrifice in a new home: A separate laundry room. A separate laundry room clearly topped the list [...]

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Why You Should Pay Attention to the Home’s Furniture Layout

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By Charlene Storozuk, guest contributor One thing that occasionally gets overlooked when preparing a home for sale is furniture layout. I’ve been in many homes where I’ve felt that something wasn’t quite right about a certain room as soon as I entered it. Not anything obvious, but more of an indescribable sense of confusion for [...]

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10 Ways to Get The Most Out of LinkedIn

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Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third [...]

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Solve Kids’ Room Messes

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Home owners don’t have to keep kids’ room doors closed 24/7. Provide room storage solutions for kids of every age. Post to Facebook a free article, “Kids’ Rooms: Storage Solutions for Every Age”, from the REALTOR® Content Resource. It’s one of five free articles now available in January’s “Unleash Your Home’s Storage Potential” article package. [...]

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Why You Need a Mentor

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Jay O Brien By Jay O’Brien We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing. It’s quite simply a numbers game for many brokerages, and the strategy becomes less about value creation [...]

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Deduct Energy-Efficiency Upgrades: Here Are Free Tax Tips to Add to Your Website

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Can home owners deduct the cost of their energy-efficiency upgrades on their taxes? Answer that and other home ownership tax questions by posting to your website a free article, “Don’t Miss These Home Tax Deductions,” from the REALTOR® Content Resource. It’s one of five free articles now available in the “Get Your Tax-Filing Party Started!” [...]

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Cook Up Success With a Real Estate Team

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Dave Robison By Dave Robison Creating a successful real estate team is a lot like cooking. You have to add certain ingredients to the pot – a little of this, a little of that, more of another thing to make it sweet. The temperature and how long you cook it has to be watched, otherwise [...]

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Learn the True Costs Behind Rehabbing a Fixer Upper

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The average cost of a midrange bathroom remodel is nearly $17,000, according to “Remodeling” magazine’s “Cost v. Value Report.” That may be just the tip of the expense iceberg for buyers considering purchasing a fixer-upper. Help buyers plan wisely before purchasing a home that needs TLC by branding, printing, and hand-delivering a free article on [...]

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Use Your Tweets Wisely

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Bill Gassett By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves at lighting speed, so it’s okay to post up to 10 times per day [...]

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